Top view of two business people working on a strategy.GETTY There are few businesses these days that don’t have a website. Consumers expect them to. Prospective customers will just keep moving if they don’t find a website link in an internet search. There are more than 1.8 billion websites online, although that number changes by the second. Fewer […]
How to Create Evergreen Content Right From the Start Evergreen content engages and educates readers for longer without a huge amount of effort. Once you master the art of writing “timeless” content, you can ensure your articles, e-books, and tutorials stay relevant for years to come. Below, I’m going to show you exactly why evergreen […]
Google Search’s December 2020 Core Update: What To Do If Your Traffic Dropped Google Search’s latest core update is now live, and like clockwork, webmasters and business owners are once again up in arms about their rankings. And rightfully so. It seems that with every PageRank overhaul, Google’s proprietary algorithm shakes up the SEO world […]
How Important Is an H1 Tag for SEO? Find out how important an H1 tag is for SEO today. Here’s what headers on pages mean and how they are viewed by search engines. Simply stated, H1 header tags are important. But it isn’t just making sure we use H1s on webpages or even how we use them. […]
How To Reduce Digital Marketing Costs And Increase Effectiveness I opened my first digital marketing company in 2001, and it was one of the first of its kind. We didn’t offer web development, graphic design or even hosting — we just did digital marketing, and we did it well. As word got out, we quickly […]
