If you build it (and your online presence) they will come: How to get digital marketing right Digital marketing for small businesses has never been more important. Why? Because the online marketplace remains relatively unaffected by the happenings of the real world. COVID-19 has shown us how those operating in the digital space can survive, if […]
SEO Best Practices When Using GIFs What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here’s everything you need to know when using GIFs in your web content. From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the […]
Was Quibi the good kind of startup failure Startup failure is easy to hold up as a type of martyrdom for progress, especially if the founders are starting out scrappy in the first place and trying to save the world. But heroic narrative gets complicated when the startup failure involves the biggest names in entertainment, […]
Covid leaves 6m UK small businesses and 16m jobs in ‘precarious position’ Survey finds nearly two-thirds of entrepreneurs believe their business may not survive pandemic A shop in the City of London. One survey of 1,500 small businesses found a large majority expected trade to get worse. Photograph: Peter Summers/Getty Images An estimated 6m small businesses in […]
The 10 Biggest Mistakes My App Development Company Made in Our First 10 Years in Business You learn by making mistakes. Hopefully, my experiences can help you avoid some of the hardships we had. Ten years ago, on October 14, 2010, right before I graduated college, I went to Boston City Hall, paid a filing […]
