Should You Tap Into Personal Savings to Start a Business? It could be a boon to your business, but consider the details. Building a business takes money. If you’re starting a brick-and-mortar traditional business, it could take tens of thousands of dollars to get things rolling. If you’re dealing with intensive infrastructure needs, you may need even more — […]
How to Optimize for Voice Search: 6 SEO Strategies for Success If voice search optimization isn’t part of your SEO strategy, it’s time to fix that. Learn six tactics to optimize for voice search today and beyond. “Star Trek: The Next Generation” aired in 1987. At the time, having a casual conversation with a computer […]
3 Ways That Converting To A Franchise Could Protect Your Business Owning your own business is the dream of many an entrepreneur, but with all the potential glory comes the potential to fail. In fact, according to the U.S. Bureau of Labor Statistics, about 20% of small businesses in the U.S. fail within the first […]
4 Ways to Build a Culture That Supports a Future-Proof Business How do you create a sustainable, long-term business? Start with your employee culture. “Maintaining an effective culture is so important that it, in fact, trumps even strategy.” This quote from Harvard Business School professor Howard Stevenson makes me wonder: How many of us have ever worked in a […]
What do writers gain – and lose – when they eschew social media? You won’t find Maggie O’Farrell, Women’s Prize winner, on Twitter. Perhaps she’s on to something Author Maggie O’Farrell is a social media refusenik who has the confidence to let her work speak for itself. Photograph: Martina Bocchio/Awakening/Alamy Stock Photo last week, when […]
