For developments in 2020 here is your SEO Strategy Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Sure enough, Google introduced featured snippets around the middle of the decade. Featured snippets have ushered the rise of “zero click” searches, which is what […]
How to get a strong content creation strategy Content marketing has a higher chance of success when a company has built a plan around it. Many companies do not have a content creation strategy. A company’s content marketing efforts without a strategy is like shooting arrows in the dark. Steps For Creating A Content Strategy […]
How To Develop A Killer Marketing Strategy I am all about strategy. Working smarter, not harder, has always been my motto, and in the world of marketing, having an effective strategy is the No. 1 way to do just that. In my experience, these six steps have been at the core of every killer Marketing […]
Walmart’s new social media strategy Walmart is employing a new social strategy to be more reactive in real time with a new more conversational brand voice. Doing so isn’t simply about being part of the social conversation online but to help the business. The retailer enacted this social change with the recently launched “Famous Visitors” […]
No Match for Bloomberg’s Billions on Facebook’s Election Rules Over the past four years, Facebook has made a big show of demonstrating how much it cares about democracy and how much it’s doing to combat election interference or fake news. It has assembled “war rooms” and published white papers. It has hired thousands of content […]
