3 Different BrandsTeach Us About Reputation Management. Your brand’s reputation is its most valuable currency. Here are three powerful lessons from Berkshire Hathaway, Google, and Dippin’ Dots for not only sustaining your brand’s good name but also for actively elevating it. When it comes to reputation management, the greatest risk lies not in making a […]
How to Market Your Brand Through Influencers. Influencers play a crucial role in consumer buying decisions, and you have the opportunity to harness that power. The number of businesses using influencer marketing is growing at a rapid pace. Two-thirds of marketers plan to spend more on influencers than they have in previous years, according to a 2019 survey conducted […]
You Don’t Have Talent for Writing Your Marketing Materials then Hire a Ghostwriter. Don’t neglect your company blog or newsletter; just outsource them to this behind-the-scenes pro. Perhaps business writing projects — like marketing copy, blog posts, newsletter stories and more — are languishing on your to do-list and the mere thought of writing scares you. Don’t be spooked. Hire a […]
5 Steps for Small Businesses to Build a Marketing Road Map. Build long-term value by connecting your tactical marketing work to strategy. Marketing teams at companies of all sizes are frazzled. And for good reason. There is a constant stream of “new” — new channels to explore, new audiences to target, and new analytics tools to measure […]
