BMW Just Publicly Mocked Mercedes. Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I tend to judge car brands by those who drive them. It’s shameful, I know. However, it also turns out to enjoy some accuracy. Currently, I see more painfully arrogant driving from […]
The Antidote To The Amazon Squeeze Of Small Businesses. As someone who runs a digital marketing agency, I see first hand what a tough climate it is for retailers. Everyone is constantly talking about how Amazon is killing the competition – big and small. And frankly, it can be intimidating for any business owner when headlines highlight […]
Here is How CMOs Can Define Their Role. The job of the CMO has been undergoing seismic changes in role and responsibility due to advancements in marketing technology (martech), data and social media. No longer is content production enough. The chief marketing officer (CMO) must be able to “market with purpose,” with a direct, measurable […]
Mark Zuckerberg used users data as a bargaining chip. Fox News Flash top headlines for Nov. 6 are here. Check out what’s clicking on Foxnews.com A trove of leaked Facebook documents reportedly paint a negative portrait of CEO Mark Zuckerberg — detailing his efforts to consolidate his company’s power and beat its competitors by using users’ data as a […]
The new dot com bubble is here: it’s called online advertising In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital advertising? ometime in June 2003, Mel Karmazin, […]
