Email Marketing Tips: 8 Tips for Mobile Friendly Email Campaigns [Infographic] Are you looking for ways to improve your email marketing strategy? Ensuring that your email campaigns are mobile-friendly is now a key step, but what can you do to improve the performance of your emails on mobile devices? The team from Clever Tap share their tips […]
Performance marketing has taken center stage in virtually all marketing agendas—at least judging by the CMO search specs that continue to hit my email box. With continuous pressure from Wall Street and non-stop heat from competitors, pretty much all firms are looking to their marketing leaders to drive growth—and fast. Just look at the rise […]
Social Platforms are Working Harder to Remove Fakes [Infographic] With social media platforms becoming more and more influential, in terms of company sentiment, product discovery, news content, etc., so too is the expectation that the platform providers will protect users from fake accounts and spam, which, as we saw in the 2016 US Presidential Election, […]
Twitter Launches New ‘Agency Playbook’ to Help Businesses Better Understand the Platform Whenever a social platform releases a new guide on how and why brands should be using it for marketing purposes, you expect a few over-enthusiastic claims, a few ‘we’re better than all the rest’ type statements that are maybe, possibly, kind of true. […]
With fashion and beauty content seeing significant increases in viewership across its platform, it makes sense for YouTube to give beauty and style videos their own dedicated focus, in order to better showcase what exactly it has on offer. This week, YouTube is rolling out YouTube.com/Fashion, “a single destination for style content on YouTube”. As explained […]
