How to Balance Marketing Automation and Personalization

For any strategy to be effective, it’s important to find a balance. Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing concerns. The […]

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iPhone 11 Price and features

iPhone 11 Price and features we expect on Sept. 10. The 2020 iPhone sounds amazing. But what exactly are we going to see this Tuesday? There’s three days to go until Apple unveils its next-generation iPhone on Sept. 10 in Cupertino (exactly when we predicted it would). And Apple faces some real challenges in making what’s expected — a handful of modest changes — sound […]

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Tumblr is a rare safe haven amid all of the internet’s ugliness

Tumblr is a rare safe haven amid all of the internet’s ugliness. Most people have written off Tumblr, but there’s still value that’s harder quantify. Tumblr is still a safe space for many internet users. On certain evenings every month, the Taylor Swift fandom of Tumblr hits the pause button on its usual business of sharing quotes, memes, artistically […]

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Amazon Suddenly Became a Massive Threat to Target. Then Target Did Something Brilliant

The year was 2001, and Target did something that would be unthinkable today: it outsourced its entire online operation to Amazon. It seems crazy, but Target wasn’t alone. Big names like Borders, Circuit City, and Toys R Us all did the same thing. Now those other brands are gone, but Target is thriving. So what did Target do differently? Why […]

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