How does Google’s local algorithm really work? What are the factors that impact your results and how do you optimize for success? It’s more imperative than ever to learn which tactics really matter. The concept of “local search” has always been somewhat ambiguous in terms of how it’s defined, how it functions and who uses […]
AppsFlyer also says that app-install fraud is 30 percent across the industry. The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). […]
The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions […]
Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to develop one in 2019, according to […]
Smart speakers up 131% globally, smartphones ‘in freefall’ says analyst firm. According to analyst firm Canalys, global smart speaker shipments grew 131% year over year. China is now the fastest-growing smart speaker market in the world, overtaking the U.S. in the first quarter of 2019. Smartphone growth by comparison, declined by 18% in the North American market. […]
