“Scale-Up Africa” To Be Theme Of Dubai Chamber’s Fifth Global Business Forum Africa In November 2019

GBF Africa 2019 will bring together African and UAE government and business leaders to explore avenues of economic cooperation and facilitate bilateral trade and investment flows. The role of public-private cooperation and startups in driving economic growth are among the key topics to be addressed at the fifth edition of the Global Business Forum Africa (GBF Africa) that […]

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Understanding the role of branded and unbranded search in the customer journey

Customers have grown used to searching for exactly what they want. Here’s how to help your brand show up in search results at every step in the customer journey. Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of […]

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We can’t live without digital media, but why would we want to?

In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without them!” My daughter Judy and I were once again locked in the battle over screen time by now familiar to many of today’s parents and […]

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LinkedIn updates job search tools

LinkedIn updates job search tools, releases new usage stats While Instagram is currently seeing the most hype in the social media world, LinkedIn, the professional social network, is quietly building upon its own success, and boosting its functionality and options to cater to increased demand. According to LinkedIn: “The LinkedIn community has never been stronger, with […]

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