Going Global: How to expand your business internationally

Evaluate if you have the funds and customer base you’ll need. Find the right partners and team members. Structure your infrastructure properly. Consider new ideas and rely on the experts. Do your due diligence. Be willing to change direction and adjust your customer support. Taking your brand overseas can be appealing, and many entrepreneurs would […]

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What Is Corporate Social Responsibility?

In today’s socially conscious environment, employees and customers place a premium on working for and spending their money with businesses that prioritize corporate social responsibility (CSR). CSR is an evolving business practice that incorporates sustainable development into a company’s business model. It has a positive impact on social, economic and environmental factors. Katie Schmidt, the […]

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3 Things Small Business Can Learn from From Slack’s Rebrand

People have an aversion to change. It can prevent growth, feed risk aversion and hold people back. This puts businesses in a precarious situation when it’s time to rebrand and embrace a more modern version of the company – customers have already developed an emotional connection to your brand and will likely take issue with […]

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Apple Announcement Looks Like The Game of Thrones

How Apple March 25 Announcement Looks a Lot Like ‘The Game of Thrones’ The battle among the titans of tech for the ‘digital’ throne is just like the battle for the ‘iron’ one. On March 25 Apple announced an upcoming slew of new subscription services it’s launching through Apple News +, Apple Card, Apple Arcade and Apple TV […]

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To-Do Lists vs Calendars: It’s Okay to Have Both

To-do lists are tactical, calendars are strategic. How do you keep your life organized? For some people, such as entrepreneurs like Richard Branson, they prefer to do lists. Other entrepreneurs, like Kevin Kruse, fall more into the calendar camp. So, who’s right and who’s wrong? The pros and cons of to-do lists. “I have always lived my […]

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