If you don’t make it easy to connect with you, you might be missing sales. When visitors come to your website, there are a few things they’re looking for. They want to know who you are, what you do, and probably most importantly-;how they can get in contact with you. Make it easy for your customers, […]
Throwing away the alarm clock. Skipping the commute. Traveling the country – or the world. These are the things many people think about when planning their retirement – or, more aptly, what I like to call the “vacation” part of retirement. While it’s entirely understandable that these aspects of retirement can be motivating or enjoyable […]
Writing a business plan delivers a number of key benefits. The thought of writing a business plan may seem incredibly daunting, but it can do two things. First, it confirms that you want to spend time on your passion project. Second, it proves (or disproves) that an idea is worth pursuing. This is more than […]
The transparency tool designed to give users more control over their data will be rolling out in the coming months. Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not […]
The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes. Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their […]
