We’ve discussed the importance of creating a social media strategybefore. Having a clear plan for how your business will use channels like Instagram, Facebook and Twitter significantly increases your chances of success. After you start implementing your strategy, you need a way to follow up and make sure everything is going as planned. The best way […]
Be honest: is your business actually getting anything out of its social media presence? Harsh question? Maybe so. But bear in mind how difficult it is for brands to wrap their heads around the ROI of social media. In fact, 55% of social marketers cited measuring ROI as their number one challenge in 2018 according to our […]
Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018 was a whirlwind year for social marketing to say the least. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business […]
Tech Tools You Need For Your Business When it comes to running a business in this day and age, technology plays a huge role in that. Not only does technology mean that we’re able to carry out the daily asks that need done in the business, but it allows us to be able to connect […]
It is estimated that by 2021 more than 50 percent of the U.S. population growth will be attributed to Hispanics based on a report from Geoscape American Marketscape DataStream. Today, youthful diversity is becoming the counterweight to white, aging consumers, and it is forcing brands to redefine themselves — to discover new market opportunities and develop more meaningful, […]
