Jacques Burger might be the founding partner and head of new business at M&C Saatchi Abel, an agency that continues to add big-name brands, including Tafel Radler and Continental Tyres, to its portfolio, but like all successful business owners, he too was once the founder of a startup. Here are five top lessons Jacques learnt […]
So, you’ve finally done it: You’ve raised some capital, maybe even attracted some investors and started to build up a team for your dream company. Related: 11 Mistakes Standing Between You and Your First Million You’ve always had an entrepreneurial way of looking at the world, and now it’s finally time to apply that mindset to building your […]
There are plenty of good business ideas floating around, and not all of them are unique. In fact, new companies successfully go to market in saturated industries all the time, and most aren’t especially disruptive. Some just take advantage of a humongous market. Entrepreneurs in the food and beverage space, for instance, know that people […]
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets […]
