The best email statistics sources to benchmark open and click through rates for your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare“? They’re looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector. Fortunately, there are a number […]
Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have hampered their online screen experience, but thanks to […]
The new batch continues the trend of inclusivity. I could not stop yawning while writing this post. Every year, the Unicode Consortium announces a new batch of emojis for us to use when words fail us during digital communication. After all, why would you type the word “waffle,” when you can sub in an adorable cartoon picture […]
Google’s new service area business set up cleared addresses. If you’re a service business, don’t try to add it back. Here’s why. Earlier this year, Google announced that they were offering an improved sign-up flow for service area businesses. There have been lots of questions from the Local Search community about these changes and what they […]
More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email marketing a […]
