5 Steps To Turn Your Art Into A Business

How To Turn Your Art Into A Business (Transitioning from someone who creates art to someone who sells his or her art for profit can be difficult. As David Deeds, Schulze Professor of Entrepreneurship at University of St. Thomas, wrote in “To Turn Your Art Into a Business, Learn to Manage Your Time,” you may […]

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How social media usage is linked to the 2020 election

Facebook leans red, TikTok trends blue, and YouTube is a swing state: Here’s how social media usage is linked to the 2020 election Social media is well established as a major factor in American politics, but how voter preferences align with different platforms is less understood. Preferred social media platforms and how one uses them […]

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Social media marketing tips

Social media marketing tips for every platform There are more than 3 billion social media users, and it is one of the most effective channels for businesses to get significant leads and increase sales. If you know how to exploit your social media channel correctly, there could be no better marketing opportunity around. To increase […]

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An Executive Summary for a Marketing Plan

This summary gives a brief overview of how you intend to reach your target audience and drive conversions. Here’s what you should include. A marketing plan is essential when you are launching a new business or product, as it helps you outline your overall marketing goals. This plan guides your marketing activities, which can include […]

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Your Social Media Efforts Must Refocus During The Pandemic

Refocus Your Social Media Efforts During The Pandemic Many marketing executives, social media managers, and business executives have been struggling to adapt their marketing and branding efforts so their social media content remains relevant and appropriate during the pandemic.  In a previous article, I addressed how you can use social media to communicate during a time of […]

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