Why You Should Build a Personal Reputation Before Starting a Business If you’re the entrepreneur of a successful business, you’ll automatically build a reputation for yourself. But there are many advantages to cultivating a better professional reputation before you start your business in the first place. Before you start a business, you should consider building a […]
Keep The Faith In Small Business Let’s slow the roll on the demise of small business. The “death of Main Street” theme is provocative. But it’s also a seriously flawed overreaction to the impact of Covid-19, ignoring recent evidence and decades of experience. According to the U.S. Bureau of Labor Statistics, the number of business closings peaked […]
If you build it (and your online presence) they will come: How to get digital marketing right Digital marketing for small businesses has never been more important. Why? Because the online marketplace remains relatively unaffected by the happenings of the real world. COVID-19 has shown us how those operating in the digital space can survive, if […]
SEO Best Practices When Using GIFs What are the pros and cons of dynamic GIF content? Are GIFs good or bad for SEO? Here’s everything you need to know when using GIFs in your web content. From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the […]
Was Quibi the good kind of startup failure Startup failure is easy to hold up as a type of martyrdom for progress, especially if the founders are starting out scrappy in the first place and trying to save the world. But heroic narrative gets complicated when the startup failure involves the biggest names in entertainment, […]
