Businesses need a Digital Marketing Strategy

2020 Essentials: Why do businesses need a Digital Marketing Strategy? No other year could have more convincingly borne a live testimony to the predictions and foresightedness of all the Digital enthusiasts till date. The year 2020 with its social distancing and contactless customer engagement dictum, gave the already in-vogue Digital Marketing a new hoick. With […]

Read more
How To Avoid Startup Tension

How To Avoid Startup Tension And Build A Thriving Company All successful tech companies started their lives as startups — and after years of perseverance and hard work, they became the Intels, Googles, Ubers and Facebooks that have changed the world. Those companies wrought major changes in the way we live and work for a […]

Read more
How Small Business Can Stay During Pandemic

How Small Business Can Stay in Business During Pandemic Small businesses struggling to survive are depending on another round of stimulus but Congress is deadlocked.  Businesses need to do everything they can, right now, to ensure they will survive, whether they receive stimulus money or not. Here are some actions businesses should take during these difficult times: Budget: Every […]

Read more
Nobody appreciated managing social media content

What happened when humans stopped managing social media content Algorithmic content moderation allowed dangerous and possibly illegal material to slip through the net | Image via iStock During the ongoing coronavirus pandemic, Facebook, Twitter and Google all used automation instead of people to scrub harmful content from their platforms Nobody appreciated the content moderators until […]

Read more
Elements Needed to Successfully Pivot Your Business

These Are the Core Elements Needed to Successfully Pivot Your Business Pivoting successfully relies on seeing that the business has a problem and addressing it head-on. The World Bank says that the global economy may be facing its most massive contraction since the Second World War. The massive amount of job cuts in line with the slowing of the US economy […]

Read more