The How-To: Protecting Your Intellectual Property As A Small Business A strategic handling of a company’s intangible assets can catapult small, local businesses toward greater global recognition. Intellectual property is the life blood of any organizationand for small businesses, even more so! A strategic handling of a company’s intangible assets (e.g. trademarks, copyrights, trade secrets, […]
6 Ways to Come Back From the Pandemic With a Stronger Team Working from home has accelerated innovative team-building trends. How to make traits like agility, collaboration, and candor a permanent part of our management process. The future of work arrived out of nowhere, on the back of a once-in-a-century pandemic. Team dynamics got challenged […]
AHREFS VS. UBERSUGGEST: WHICH SEO TOOL IS BETTER FOR BEGINNERS? Beginning marketing professionals are consistently searching the market for the best SEO keyword research tools. Strategic keyword research is a critical foundation for any successful marketing campaign. Powerful research tools are a basic component to a strong SEO strategy. Selecting a powerful solution that is affordable […]
How To Reduce Digital Marketing Costs And Increase Effectiveness I opened my first digital marketing company in 2001, and it was one of the first of its kind. We didn’t offer web development, graphic design or even hosting — we just did digital marketing, and we did it well. As word got out, we quickly […]
How Entrepreneurs Can Scale And Save Money Without Startup Capital If you’re not getting rewarded for every dollar you spend, you’re doing it wrong Unless you’re running the next big tech startup, chances are venture capital is not pouring in your doors. And like many entrepreneurs and small business owners, you will need to bootstrap […]
