Ask yourself these four questions to lead your business through a time of uncertainty. “Winter is coming.” This is the one blog post that I hope I’m completely wrong about. With the Covid-19 virus a worldwide pandemic, if you’re leading any startup, you have to be asking yourself, “What’s Plan B? And what’s in my lifeboat?” […]
These communication tools can help you stay connected, productive, and engaged while your team is working remotely. A Comprehensive Guide to Collaboration Tools for Businesses With Teams Working From Home In the midst of an increasingly challenging environment for small businesses, keeping your team connected is the first step to staying productive. While the number of tools […]
Why show off your messy living room when you can video chat from the beach or the Star Trek Enterprise. Millions of people have taken to the Zoom video chat app to work and study from home during this coronavirus pandemic. And many have discovered a fun little setting that transforms your video background from the room behind you to outer […]
Too many startup leaders deny the difference quality marketing makes and what they can afford. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like a luxury. The Small Business Association suggests companies budget 7 to 8 percent of revenues for promotion, yet the average small business allocates just 1 […]
How to Create More Time and Money to Grow Your Small Business, There are three clear and focused choices every entrepreneur must make. To grow a small business, you have to figure out how to protect the time and money you have and make sure that you only spend it on the activities and resources […]
