The Importance of Pull Marketing in Your Strategy. Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer behavior. Entire workforces have gone remote and many workers have seen their jobs disappear completely (even if only temporarily). […]
Beyond Borders: Five Tips For Expanding Your Business. Market research can only tell you a very limited amount of information relevant to your specific business, and several other steps should be taken alongside this. The advent of modern travel, technology, and communications mean that expanding your business internationally is a realistic prospect for many entrepreneurs. […]
3 Critical Sales TouchPoints to Grow Your Business. Finding qualified prospects is key to growing your business. Too much prospect communication comes across as nagging, desperate and unprofessional. Too little prevents salespeople from laying the foundation for good relationships. Is there a middle ground? According to a new study from Accenture, 80 percent of frequent B2B buyers changed providers […]
How to Refocus After a Major Life Event. There are simple ways you can help yourself get back on track when life takes an unexpected turn. No matter how much we prep and plan, we will never truly be in total control of the things that happen in life. Sometimes those things can be major events that […]
How Great Leaders Handle High-Stress Situations. Turn hopeless into hopeful, and you’ll be on your way to overcoming what lays ahead. Take it one step at a time. There are a lot of worst-case scenarios that can cause cortisol levels to skyrocket, even for the most seasoned business leaders. For some leaders, a crisis like the current Covid-19 […]
