These communication tools can help you stay connected, productive, and engaged while your team is working remotely. A Comprehensive Guide to Collaboration Tools for Businesses With Teams Working From Home In the midst of an increasingly challenging environment for small businesses, keeping your team connected is the first step to staying productive. While the number of tools […]
Too many startup leaders deny the difference quality marketing makes and what they can afford. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like a luxury. The Small Business Association suggests companies budget 7 to 8 percent of revenues for promotion, yet the average small business allocates just 1 […]
Business planning for surviving the coronavirus crisis Research indicates that when the coronavirus struck, at least 26% of U.S. businesses had no written plan for business continuity or crisis management. Perhaps yours is among them. Or perhaps your company has a management plan that is being tested by events not seen since the pandemic of […]
Business Continuity Planning During the Coronavirus (COVID-19) Pandemic In uncertain times like these, we think back to Hurricane Sandy and the efforts of business owners to continue operations through that emergency situation. Business continuity planning was important then and it is equally important now as business owners strategize and probe for ways to continue operations […]
How to Change Anyone’s Mind Without Persuading Them Effective persuaders don’t tell people what to do. They encourage people to persuade themselves. At some point, maybe even today, you’ve wanted to change someone’s mind. Persuasion is a key skill for everyone, and it can help you in business. In his new book, The Catalyst, Wharton business school marketing professor Jonah Berger offers […]
