I’ve taken a departure from my usual, interview based column to talk about a concept that has been recurring a lot in my discussions with entrepreneurs who build fast growth companies. It’s a foundational growth strategy – a way of building your business that attracts capital and creates stability while fostering growth at the same […]
Utility companies are leading the way in reporting and cutting carbon emissions.REUTERS/JEAN-PAUL PELISSIER By Emily Farnworth, Head of Climate Change Initiatives, World Economic Forum The basic facts regarding the current trajectory of emissions are sobering. Since 2015, global emissions have continued to rise well beyond any trajectory that will allow us to stay below a […]
As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, cofounder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward 40% and reach all-time highs. With platforms like Instagram, […]
Recently, I was telling a client about our Meaningful Alignment program when I had an “aha” moment. She listened intently and then observed that she appreciated the impetus of the program because it incorporated “inclusiveness.” I had never really considered that by learning to understand the ways in which we communicate with one another, as well as our own […]
The holiday shopping season is often the most profitable time of year for retail businesses. If you run an e-commerce business, you won’t have to worry about hanging garland and twinkle lights, but you will have to prepare for the influx of holiday shoppers. Do what you can to lure them to your digital doorstep […]
