For developments in 2020 here is your SEO Strategy Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Sure enough, Google introduced featured snippets around the middle of the decade. Featured snippets have ushered the rise of “zero click” searches, which is what […]
Google Offers Advice on Ranking Better In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content. Can You Rank Without Building Links? A publisher observed that after two years of work their website has started to rank […]
Google: 6 Need States Influence Search Behavior A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did […]
How a guy create traffic jams on Google Maps Since the app’s launch in 2008, Google Maps has gradually become the go-to navigation tool for millions of people around the world. Whatever your mode of transport, a couple of taps in Maps and you’ll be shown the best way to reach your desired destination. For […]
Technical Training Can Help to Improve Your SEO Improve your SEO strategy by getting technical. Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Organic search […]
