TripAdvisor Buys SinglePlatform For $51M From ConstantContact To Offset Google’s SEO Roadblocks TripAdvisor has acquired SinglePlatform, a listings management company that syndicates restaurant menus to search and directory sites online, for approximately $51 million in cash. The company purchased Single Platform from Constant Contact, an Endurance International Group subsidiary. In an SEC filing, Endurance Group reported […]
Clever Microsoft Phishing Scam Creates a Local Login Form A clever phishing campaign has been spotted that bundles the scam’s landing page in the HTML attachment rather than redirecting users to another site that asks them to log in. A typical credential-stealing phishing scam consists of an email where the attacker tries to convince the […]
Google’s John Mueller was asked about low quality links and the November 2019 update. During his answer, Mueller twice advised the publisher to not jump to conclusions about a connection between links and the November Update. A search marketer related to John Mueller that after the November update, when reviewing recipe bloggers hit by the […]
In link building, few things are more frustrating than finding the perfect link opportunity but being completely unable to find a contact email address. It’s probably happened to you — if you’re trying to build links or do any sort of outreach, it almost always entails sending out a fairly significant amount of emails. There […]
Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The original poster […]
