There’s no question that Google is the primary focus when optimizing for SEO. That said, it should not be the only focus. Bing, Yahoo, and Baidu all have millions of users. These “secondary” search engines are often overlooked because of low market share. Consider this; Bing powers not only its own searches but Yahoo as well. When combined, […]
For some businesses, ranking for a larger region may make more sense than optimizing for a hyperlocal approach. This is especially true for service area businesses that offer services in various areas and may not get in-office foot traffic. Implementing a well-orchestrated regional SEO strategy can help extend your impression reach without breaking the bank […]
Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes. […]
Our job as search marketers is to make the brands we service – whether in-house or at an agency – discoverable. And then, ideally, turn that discoverability into leads. But how exactly can this be done on today’s competitive search landscape? On June 26, I moderated a sponsored SEJ ThinkTank webinar presented by Garrett Mehrguth, CEO and […]
Google is no longer showing results from Bing’s ‘Discover’ section, which it had been sending a significant amount of traffic over recent months. Search Engine Journal received a tip from Edd Wilson regarding this issue. He also posted about it on Twitter with screenshots from SEMRush: @matthewbarby Do you know what happened to Bing’s discover […]
