The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works. If you’re responsible for overseeing the SEO strategy for your company, odds are you’re evaluating keywords to determine which ones to focus on. Many professionals mistakenly […]
Marketers need to have a voice strategy that recognizes the different use cases of different hardware devices and channels. Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in use by 2023.” That represents annual compound growth of more than 25 percent. It’s a very aggressive estimate that depends on continued smartphone […]
Ongoing education, conferences and case study discussions not only help clients but also your own career growth. Weekly rank tracking. Optimization meetings with the media, copy, UX and dev teams. Monthly analytics reporting with the client. And decks. So many decks. With so much on one’s plate, it can feel like there is not much […]
The following is an overview of the link building process for those who want to create links that last. The details change from niche to niche. But the overview is the same. Regard this as a template that can be adapted for your situation. 1. Cultivate Natural Citations with Solution Pages A link building strategy that is […]
Countless internet marketers can attest to the fact that SEO offers a viable means to get organic leads. This is the reason why it’s essential to provide the type of content that your target audience is looking for and rely on enterprise SEO solutions. You don’t have to invest millions of dollars into your SEO strategy […]
