Billions of people around the world use social media, so it’s an effective way to reach your target market wherever they may be. If you run a business and are trying to reach more people in your target audience, how much have you invested in a social media marketing strategy? Social media isn’t just for users to […]
Should I Franchise My Business. Whether you’re thinking about starting an independent concept business or you’ve already been in business for a few years, entrepreneurs should learn about the various ways to scale their business. Major food brands like Starbucks and Chipotle Mexican Grill, for instance, grew by using private capital and decided to keep most of […]
How to Connect With Your Community to Grow Your Business. Tips and simple steps to help you start strong and keep growing. As you explore the possibilities of taking the entrepreneurial route and starting a business, one question to ask with each opportunity is, “How would I attract and keep customers?” One big factor is […]
11 Surprising And Insightful Statistics About Startups. The rate at which a startup grows has long been a big determinant of startup success. While growth matters, over 70% of startups fail because of premature scaling. This finding and 10 more listed below will help you make wiser decisions.GETTY The rate at which a startup grows has […]
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What’s the difference between marketing and business development? and why does it matter? Lisa Mclauchlan, group business development director at Estera. (25912046) Lisa Mclauchlan, group business development director at Estera, replies: MARKETING and business development, or BD, whilst similar in many ways, are actually quite different. Marketing is about establishing who you are, what you […]
