Workplace flexibility is on the rise, and smart employers are building a plan for growth. Recently our company had a mandatory work from home (WFH) week due to an office upgrade. What I found so interesting was the stark difference of opinions concerning working away from the office, or what is commonly referred to as […]
Google My Business VS GMB master, Your business page is a dynamic asset so prioritize these updates to gain a distinct advantage over those that do not. Adam Dorfman on December 6, 2019 at 3:06 pm How often should you review and update your Google My Business (GMB) page? GMB pages can require a lot of […]
Recently, I was telling a client about our Meaningful Alignment program when I had an “aha” moment. She listened intently and then observed that she appreciated the impetus of the program because it incorporated “inclusiveness.” I had never really considered that by learning to understand the ways in which we communicate with one another, as well as our own […]
As a result of technological improvements that have brought about dramatic changes in the past decade, modern B2B buyers are displaying significantly different behaviors than in the past. For instance, it’s interesting to see that decision makers are a lot younger than they used to be, as more than 70% of millennials are included in B2B buying […]
If you often read business publications or frequent professional forums online, you’ve likely come across the abbreviation “B2B.” What is B2B, exactly? It simply means “business to business,” which refers to any company focused on selling products or services to other businesses rather than to consumers. What is a B2B company? B2B companies are supportive […]
