In cybersecurity, education is your best defense. 10 Cybersecurity Terms Every Business Leader Should Know. Small business owners wear a lot of hats, from CEO to CFO to CIO. However, as business moves increasingly online and cybercriminals up their game, the cybersecurity role is shifting to the forefront for business owners, catching many off guard. Unfortunately, […]
In an economic slowdown, selling can be an uphill battle for small and midsize businesses. Here’s how to power through 5 Sales Strategies That Will Help You Win. An economic slowdown has several implications for your company’s ability to sell to and engage customers. According to research conducted by my company which captured the opinions of 1,518 CEOs from […]
How To Leverage Pinterest For Your Business’s Marketing Plans. Social media site Pinterest recently rolled out a marketing campaign called “Shop the Look,” which demonstrates the kind of reach that the site has in terms of monetizing its users. Businesses should take notice of the campaign and consider using Pinterest to reach consumers that are […]
The Future Is Bright For Cloud Based Business Planning. I was in the airport this last week when somewhere in the background I could hear a song from back in the 70s that I hadn’t heard in years: “I Can See Clearly Now” by Johnny Nash. I’ve been humming it for days. Here’s what Johnny Nash has […]
5 Ways to Avoid Website Redesign Failures. Website redesigns can become make or break moments for any in-house marketing team or external delivery agency. Many websites re-launches fail to meet stakeholder expectations or destroy hard-earned digital marketing performance. But this should never have to be the case. There are tried and tested best practice approaches […]
