For any strategy to be effective, it’s important to find a balance. Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing concerns. The […]
Accepting these hard truths will help you create better, more effective ad campaigns. Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, while average consumers spend theirs trying to avoid them. There’s a clear disconnect […]
Follow these guidelines to make the smart choice and get the most out of it. Some entrepreneurs think that getting a book published or self-published will magically become the calling card that gets them more business. Others know that calling cards do you no good if they stay in your desk in one of those little white boxes. The same holds true […]
Three tips for crafting the perfect moniker for your business. You have a great idea for a company. You’ve nailed your business plan. Now comes the hard part. What do you call it? There are several ways to do it. You can hire a branding expert or a naming agency. You can have long brainstorming sessions with […]
“There are a lot of people who think Saudi is a place where it’s not easy to work or it’s not easy to get a license. In reality, that’s not the case.” “Did you really quit McKinsey to do this?” Alper Celen’s decision to trade his cushy job at the prestigious global management consulting firm’s Scandinavian offices for a […]
