Every small business should be on Facebook. With more than 2.27 billion monthly users, small businesses can use Facebook in a number of ways to promote services, increase customer support and boost recognition. Using Facebook for business may seem difficult, because its rules and algorithms change frequently. However, with the right strategies, Facebook is one of […]
Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine. Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done right. In fact, according to a 2018 […]
The way you interact with customers can truly make or break your business, whether it’s in person or online. The internet has provided another outlet to build your brand – your logo, tagline, products, etc. – that customers can engage with. The increase in businesses’ technological use has created a necessity for digital marketing. It […]
If you’ve heard of TikTok, chances are you’ve got a teenager somewhere in your life. The app, launched by Chinese company ByteDance in 2016, has been described as a mashup of Vine, Twitter and Instagram, allowing its 500 million monthly users to create short-form, music-focused videos and edit them with lenses, filters, and AR features. Originally known […]
When it comes to businesses and social media engagement, make sure your account is a dinner party, not a soapbox. Engagement has become the No. 1 goal across every social media platform, because honest engagement equals return customers and better rankings. And while it’s easy to create an account, the challenge lies in creating an active, engaged […]
