Tech Tools You Need For Your Business When it comes to running a business in this day and age, technology plays a huge role in that. Not only does technology mean that we’re able to carry out the daily asks that need done in the business, but it allows us to be able to connect […]
It is estimated that by 2021 more than 50 percent of the U.S. population growth will be attributed to Hispanics based on a report from Geoscape American Marketscape DataStream. Today, youthful diversity is becoming the counterweight to white, aging consumers, and it is forcing brands to redefine themselves — to discover new market opportunities and develop more meaningful, […]
Stock traded considerably lower than $100bn the ride-hailing app had hoped to achieve Uber’s hopes of a surge in the price of its shares have fallen flat, as investors gave the taxi-hailing app’s eagerly anticipated stock market float a frosty reception by sending the shares below their launch price. Uber put a price of $45 on […]
To Succeed at Business You Need a Startup Mindset. Scalability, innovation and disruption come at a high cost. Startups are born to scale. They’re created to search for and validate a scalable business model in a way that can have a major impact on the market or how a problem has traditionally been solved. The […]
Positioning may seem simple on the surface, but few people give it the time it deserves. “Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s important and how to do it,” says April Dunford, […]
