How to Build Social Proof for Your Small Business Building trust with consumers is one of the fastest ways to grow your small business. Here’s how to build social proof and generate more leads. Are you struggling to generate leads and traffic for your small business? If so, you’re not alone. Surveys show that a […]
Self-Care Messaging and IGTV Help This Startup Thrive Amid Covid-19 This direct-to-consumer houseplant company benefited from shelter-in-place mandates, says co-founder and CEO Eliza Blank. But a quick pivot to digital and a focus on wellness helped bring in a sales boost. After shelter-in-place orders took effect in cities across the U.S., some people turned to pet fostering […]
Tips for Crafting a Game Plan to Return to the Office Keep these few things in mind as a leader helping your team transition back to the office. Just when you’ve finally adapted your team to working remotely, you’re now facing a whole new challenge: bringing them back to the office. Unfortunately, it’s not as simple as […]
How the Team-Building Business Has Reinvented Itself in the Pandemic Businesses nationwide are struggling to stay cohesive and stress-free while working from home. These leaders are looking for solutions. Kelly Leonard knows a lot of team-building games from his job at the famed Chicago-based improv troupe, the Second City. But his new favorite starts with everyone on Zoom writing down […]
This Billion-Dollar Brand’s Covid Strategy: Act Like a Startup Again Austin-based jewelry and home decor seller Kendra Scott reminds herself that there are lessons in every challenge and that the customer is always the boss. Kendra Scott had 2020 planned out for her eponymous jewelry and home decor company when all of her plans–along with those of […]
