New Research Reveals the Ideal Age to Start a Business. Actually, where startup success is concerned there are 2 great times to launch a company. During a speaking gig — back when gatherings of more than a handful of people were still a thing — I asked the audience who was better positioned to start a […]
Europe Borders May Close To September, Due To U.S. COVID-19 Threat Europe’s Schengen zone may keep its borders shut until September, to defend itself against the threat of COVID-19 from U.S. and other travelers. French President Emmanuel Macron has raised the possibility of the usually border-free countries staying shut to most foreigners for six more […]
Top Tips to Maximize Crisis Marketing for Your Company In times of social and economical crisis, it is understandable for companies to have an initial reaction to pause or postpone marketing, reining back on all deemed areas of expense. This is often the human reaction to changing circumstances. And in most cases, this is not an […]
Temporary Service Changes on Facebook Pages. Businesses making temporary changes to their usual services can now prominently display those changes on their Facebook page. If a customer visits the Facebook page of their favorite restaurant, for example, they can quickly see if it’s still offering delivery and/or pickup service. If a business is simply closed […]
The Importance of Pull Marketing in Your Strategy. Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer behavior. Entire workforces have gone remote and many workers have seen their jobs disappear completely (even if only temporarily). […]
