When The Crisis Struck, A Small Deli Made A Simple Human Observation. No matter how small your business, there may be a way to save it and help customers. Just a few weeks ago, business was good. Now, for many, there seems no business at all. Yet even the smallest business owner can find a little […]
Amazon Shows How to Be a Business During a Crisis, The company is in an important and unique position to help us get through this challenging time. It isn’t an exaggeration to say that Amazon is one of the most important companies on the planet right now. With as many as 90 percent of Americans under ‘stay at […]
How to Know When to Mention Covid-19 in Your Marketing, Sometimes it’s better not to do anything than to be perceived as capitalizing on the misfortune of others. File this column under: “Things that should never have to be written but unfortunately there is no choice.” If I had a dime for every coronavirus email or text I […]
Essential Coronavirus Lessons for Your Company, Communicate often with all your audiences. Beware of seeming tone-deaf. If your company isn’t thinking about and taking action regarding coronavirus, you had better get started. No matter how small or local your company is, it’s crisis communications time. It’s not a crisis of your making, but it nonetheless demands your attention. Your inattention can negatively impact how people […]
Half of Small Businesses May Close Within 2 Weeks, Fifty-four percent of U.S. small businesses have either closed or expect to close temporarily over the next 14 days, according to a new Chamber of Commerce survey. Coronavirus-related disruptions have been devastating to small businesses across the U.S. A new poll released Friday by the U.S. Chamber […]
