Tag: Digital Marketing

Facebook’s digital wallet Calibra: What it could mean for marketers

The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities. Facebook announced it is launching a financial subsidiary in 2020 called Calibra that will include a digital wallet offered as a standalone app and built into Messenger and WhatsApp. The digital wallet will enable global users to make financial transactions […]

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Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs? The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, […]

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Here’s what you need to know about WhatsApp’s major security flaw

As you’re likely now aware, Facebook-owned messaging platform WhatsApp, which is used by more than 1.5 billion people around the world, has discovered a major security loophole which looks to have been exploited by an Israeli-based group that has a history of working with governments to steal data and spy on citizens through digital means.  As outlined by TechCrunch: “The […]

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