How to develop content your target audience actually wants. In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have […]
There are many opportunities for apps and businesses to collaborate on co-branded experiences tied to brick-and-mortar locations. TikTok, the video creation app, is looking to monetize its popularity, and for good reason: since its founding in 2016, TikTok has achieved one billion downloads. It was reported recently that TikTok is testing sponsored ads that direct users to advertiser’s websites. This […]
Every small business should be on Facebook. With more than 2.27 billion monthly users, small businesses can use Facebook in a number of ways to promote services, increase customer support and boost recognition. Using Facebook for business may seem difficult, because its rules and algorithms change frequently. However, with the right strategies, Facebook is one of […]
The way you interact with customers can truly make or break your business, whether it’s in person or online. The internet has provided another outlet to build your brand – your logo, tagline, products, etc. – that customers can engage with. The increase in businesses’ technological use has created a necessity for digital marketing. It […]
Facebook announced changes geared toward businesses at its 2019 F8 Conference. The social media company is beta-testing features for Facebook Messenger that are designed to help businesses generate leads and improve appointment booking. These changes illustrate Facebook’s enhanced focus on small businesses, as the company recently announced other features designed to help SMBs. Currently, Businesses on Messenger lets consumers […]
