Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. Simply put, the foundation of the marketing communications industry–the consumer’s emotional […]
We have hired a few new people at Distilled—we’re always growing—but as I was explaining the Keyword Planner to our new hires I realized that we are all thinking the wrong way for the future of online marketing. One of my colleagues, Tom Anthony, has a very scientific way of explaining it: The new query according […]
First published in 2008 by David Mihm, the Local Search Ranking Factors survey of Local SEOs around the globe has become a high point in the year in local search. If you eagerly await this yearly report and comb through it for new insight, then the information in this guide may not come as news to you. I […]
As a small business owner, you wear a lot of hats. In addition to running business operations, those hats may include accounting, marketing and more. There isn’t a lot of time to oversee the marketing efforts of your team — or, if you’re doing it all, not a lot of time to dedicate to marketing. Time […]
Opinions expressed by Entrepreneur contributors are their own. The marketing experts on Entrepreneur’s Team Digital provide answers to your common questions about building an online presence. Got a question? Ask it in our comment section below or on Twitter using #TeamDigital. Each week, we’ll spotlight a different topic, and twice a month we’ll host Google Hangouts (our next is Wednesday) where Team Digital […]
