How Leaders Can Create Security Resilience. KIEV, UKRAINE – 2018/12/29: In this photo illustration, the Adobe Inc. Computer software company logo seen displayed on a smartphone. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images) LIGHTROCKET VIA GETTY IMAGES Last week, Adobe Inc. suffered a cyber breach wherein the email addresses of more than 7.5 million customers were […]
9 Ways to Make Customers Want to Open Your Emails. Productivity Expert Jill Duffy explains how to get more recipients to actually open those critical messages, whether they’re marketing, sales, or any other kind of list-based emails. How many people open the email you send? If you maintain an email list for a business, brand, organization, or […]
4 Personal Branding Tactics to Accompany a Social Media Presence Remember, a social media campaign is the first step to building a successful personal brand. Personal branding helps in numerous facets of a business. From bringing more attention to the company to building trust in consumers, personal branding efforts are incredibly beneficial. One of the most common […]
5 Email-Marketing Strategies to Conquer Consumer Inaction. Start creating list segments based on actions users don’t take. Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data. As these tools get more […]
8 Fail-Proof Tips to Grow a Digital Marketing Agency There’s a lot of Marketing agencies out there that want to call themselves “boutique” – they’re small, they work with a small number of clients, and they like it that way. What this typically translates to is: the agency is stuck and they don’t know how to grow. […]
