How to Use Social Influencers to Build Your Brand Engaging your brand with influential people in your industry allows you to increase awareness, create advocates, and improve your online reputation. It’s no secret that people appreciate recommendations from people that they trust above all else. This is why online reviews are becoming so important for […]
8 common social media monitoring mistakes Truth be told, social media monitoring may be one of the easiest marketing tasks out there. There isn’t much room for mistakes: all you have to do is set up a social media monitoring tool, create an alert for whatever it is that you’re monitoring, and engage with the […]
Want to improve your engagement on social media? Wondering how to keep the conversation going with your followers? In this article, you’ll discover how to get your audience to engage with your social media posts, videos, and live videos. The 3 Rules of Social Media Engagement Before jumping into the tips, let’s make sure you’ve […]
Twitter has announced a new creative team that will help brands to produce video content on their own platform: “Twitter ArtHouse”. According to the announcement from Twitter, “advertising creative is the top factor in driving sales, so brands need to create content that drives brand love and business impact.” The platform and GroupM found that video content optimized for Twitter drives 33% more emotional engagement than […]
Facebook’s continued push to boost groups usage sees another wrinkle added this week, with a new test of ‘Suggested Moderators‘ – group members which Facebook’s system has identified as people who may be able to help you manage your online community. As you can see in this screenshot (posted by social media expert Matt Navarra), the new […]
