Tag: Google

Google Offers Advice on Ranking Better

Google Offers Advice on Ranking Better In a Webmaster Hangout, Google’s John Mueller confirmed that sites need to be promoted in order to rank. This goes beyond Google’s common advice about building awesome content. Can You Rank Without Building Links? A publisher observed that after two years of work their website has started to rank […]

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Google to Discontinue Classic Version of YouTube on Desktop

Google to Discontinue Classic Version of YouTube on Desktop Google plans to discontinue YouTube’s older desktop interface as of March 2020, nearly three years after introducing the new version. In August 2017, YouTube on desktop was overhauled with a material design-based interface. Until now, users still had the option to toggle back and forth between the old […]

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Google: 6 Need States Influence Search Behavior

Google: 6 Need States Influence Search Behavior A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did […]

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Google Discloses YouTube Ad Revenue

Google Discloses YouTube Ad Revenue We finally know how much Google is making from ads on YouTube. Google took in more than $15 billion from YouTube ads in 2019, the company revealed. That number, nearly 10 percent of Alphabet’s total revenue, doesn’t include other sources of revenue from the video platform, including subscriptions.  Google disclosed the […]

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