Bounce rate is the percentage of site visitors that land on your website and leave before viewing a second page. You can easily determine your website’s bounce rate by setting up Google Analytics. Now, if you’re thinking this isn’t such a big deal and that as long as they visit your website, irrespective of how long […]
When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical […]
JavaScript-powered websites are here to stay. As JavaScript in its many frameworks becomes an ever more popular resource for modern websites, SEOs must be able to guarantee their technical implementation is search engine-friendly. In this article, we will focus on how to optimize JS-websites for Google (although Bing also recommends the same solution, dynamic rendering). The content […]
5 Blog Writing Tips To Help Market Your Business You’re wasting your time with your blog. At least you are if you’re not writing using the following tips. Your blog content should be about more than just listing keywords – it should serve value to your customers and get traffic to your site. In a perfect world, […]
Rising advertising costs means falling profits for the ecommerce advertisers. I have been a long-time fan of the ecommerce industry. As offline retailers were struggling to compete with online retailers, many large chains went out of business, and an increasing amount of consumer buying moved online. For a long time, ecommerce startups were printing money in what felt […]
