In an age of digital transformation, the way we communicate is constantly changing. The internet has opened up communication through technologies as simple as a VoIP router or social media, and as complex as chatbots. In 2020, businesses are utilizing these dynamic communication channels to build and strengthen customer relationships. Social media is used by 3.5 billion people around the world. Not […]
The rise of social media marketing The use of social media is growing at an exponential rate globally and Pakistan is no exception. In fact, in Pakistan, the requirements for social media usage are near perfect. About 65 per cent of our population is under 35 years and 50pc is under 22 years. This means […]
What happened when humans stopped managing social media content Algorithmic content moderation allowed dangerous and possibly illegal material to slip through the net | Image via iStock During the ongoing coronavirus pandemic, Facebook, Twitter and Google all used automation instead of people to scrub harmful content from their platforms Nobody appreciated the content moderators until […]
Should you uninstall your social media apps and switch to ‘wrappers’? The vast majority of smartphones have some kind of social media app installed, be it Facebook, TikTok, Twitter or a combination of all. And yet these apps are known to spy on our activity while drain the phone’s battery. The alternative is something call […]
Small Business Guide to Hiring a Social Media Manager A social media manager is responsible for creating and monitoring your social media content. Here’s what to look for when hiring one. Social media is an important marketing tool for small businesses, but many organizations find it difficult to manage their social media strategies on their […]
