Becoming A Better B2B Marketer In A Digitally Driven World These days, business-to-business (B2B) marketing is all about one-on-one education. Whether you are informing customers about your product or services or convincing consumers to start working with you, it comes down to establishing a relationship of trust — even after you close the deal. For […]
B2B Marketing Strategies and Trends for 2021 With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Here, […]
2021 B2B Marketing Planning In The Age Of Covid Many companies seemed to fall in one of two camps when the coronavirus pandemic started: They either hunkered down, pausing all marketing activities to “wait out” lockdown or went “all in” on customer acquisition to make up for potential losses. Turns out, the “all or nothing” […]
3 Strategies to Personalize Your Social Media Marketing Campaigns Any marketer or social seller should know how impactful personalization can be within their marketing. Epsilon research recently found that 80% of consumers are more likely to do business with a company that offers a personalized experience. Personalization allows you to provide specific content to a very targeted […]
If Your Marketing Plan Doesn’t Have These 5 Components, It’s Doomed With more channels, more content, more touchpoints, and more tools, coordination is key. When you want a new car, building one from scratch doesn’t figure high on the list of options. You’d need to be a serious expert mechanic to source all the different […]
