2021 B2B Marketing Planning In The Age Of Covid Many companies seemed to fall in one of two camps when the coronavirus pandemic started: They either hunkered down, pausing all marketing activities to “wait out” lockdown or went “all in” on customer acquisition to make up for potential losses. Turns out, the “all or nothing” […]
This summary gives a brief overview of how you intend to reach your target audience and drive conversions. Here’s what you should include. A marketing plan is essential when you are launching a new business or product, as it helps you outline your overall marketing goals. This plan guides your marketing activities, which can include […]
Best Practices for Marketing During and After COVID-19 Marketers need to proceed with caution and empathy. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing […]
A little guidance from one or more of these templates will help transform your business idea into a concrete plan that can attract investors. 7 of the Best Business Plan Templates, Your business plan serves as the roadmap for your company. It helps you iron out details like your marketing plan, target market, financial projections, and more. […]
How to Market Your Brand Through Influencers. Influencers play a crucial role in consumer buying decisions, and you have the opportunity to harness that power. The number of businesses using influencer marketing is growing at a rapid pace. Two-thirds of marketers plan to spend more on influencers than they have in previous years, according to a 2019 survey conducted […]
