There’s a popular misconception about keyword research: that the process ends when we’ve found the ideal balance between search volume and keyword difficulty. Newsflash: no, it doesn’t end there. There’s this thing called SERP analysis, which is an inseparable part of your keyword research, and if done correctly, can be a true game-changer. In short, SERP […]
With the holiday season rush coming to a close, it’s time for business owners around the world to revamp their digital marketing strategies. The first order of business? Optimizing your SEO. Let’s face facts: If Google doesn’t know who you are, no one does. Every business owner wants their business to be an online authority in their […]
Search engine optimization changes constantly, and businesses that want to stay ahead of the competition need to be aware of them. Keeping a pulse on these changes has been part of my job for the past 14 years in helping companies around the world rank at the top of search engines. Now that 2018 has […]
In 2020, companies in the U.S. will spend $80 billion on search engine optimization (SEO) marketing, according to a report from Borrell Associates. With that kind of money in play, we know everyone is chasing after the holy grail of internet marketing: organic search traffic. And as far as the data is concerned, competition is only going […]
Search Engine Optimization is very important for your articles to get that much needed online traction. While writing should be your number one priority, SEO still remains one of the most important things for your blog to grow. SEO optimization allows you to target a wide audience, and writing original articles allows your readers to stay on […]
