Have We Changed Our Social Media Behavior? eMarketer junior analyst Blake Droesch, principal analyst Andrew Lipsman and junior forecasting analyst Nazmul Islam explain how Americans’ social media behaviors are changing, whether teens are more likely to use TikTok vs. Facebook, the impact of Tumblr’s “Group Chats” and the likely popularity of Twitter’s new “Topics” feature. […]
3 Ways Your Business Can Utilize Social Media Analytics Data In recent years, social media has become relatively the most effective marketing way to get your voice across over to consumers. The catch, however, is that you must have an efficient means of measuring your outcome. You’ll not want to waste your money even though […]
Paypal predicts social commerce businesses will double in 6 months The number of UK businesses selling on social media sites and apps is predicted to double in the next six months, according to research commissioned by PayPal. The findings were published in PayPal’s fourth annual commerce index, which focused on the supply and demand of social […]
25+ Unique Blog Post Ideas to Engage Your Readers Thinking up unique blog post ideas can seem like a struggle, especially when it feels like blogs have covered just about every topic under the sun. Is there such a thing as a “unique” blog post idea anymore? How do you write fresh, interesting, and search engine […]
The overlooked purchase power of Pinterest Impero question why Pinterest is so underused by brands and urge marketers to incorporate the platform into their strategies. While all the other social media platforms are involved in scandals and spats Pinterest has been quietly getting on with making itself thoughtful, relevant, engaging, and a major player in […]
