Three tips for crafting the perfect moniker for your business. You have a great idea for a company. You’ve nailed your business plan. Now comes the hard part. What do you call it? There are several ways to do it. You can hire a branding expert or a naming agency. You can have long brainstorming sessions with […]
Success is all about the right mindset, as these tips will hopefully prove. Change of any kind starts internally, within the mind. If you want to alter your life, whether in big or small ways, you first have to adapt your mindset. The best way to liberate yourself from old ways of thinking is to shift your perspective […]
For any entrepreneur wanting to change the game, data is the topmost indicator of potential startup success. “I’m an idiot,” Dharmesh Shah wrote on his blog in 2012. His confession came two years before his startup, cloud-based, inbound marketing software company HubSpot, raised US$125 million through its listing at a valuation of $759 million in 2014. “I’m an […]
Utilizing AI in your business marketing is more cost-effective and simpler to implement than you think. Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what your budget looks like. However, for the SMB and startup entrepreneur without the wiggle room to experiment, getting started often feels incredibly […]
Every high growth entrepreneur must have a diverse portfolio of businesses and investments. I live by the principle that you should never put all of your eggs in a single basket, especially in a competitive market. The one factor I have added to my portfolio over the past five years is seed and micro investing into established founders. It’s a […]
