As the world becomes more environmentally conscious, and planet-friendly living options become more and more available, it seems to be even harder to pick which impacts to make. Reusable shopping bags may be an easy choice, but what about picking between organic or low carbon footprint food? Or whether to eat less meat, or focus […]
Beta tests help you answer the question, does my app do what it’s supposed to do and is it ready for launch? When you align interests by inviting beta testers who will benefit from providing quality feedback, you build a win-win. Here are three ways to build this group.GETTY Gathering a group of beta testers that […]
A woman displays ‘Siri‘, voice-activated assistant technology, on an Apple iPhone 4S in Taipei on July 30, 2012. Taiwan’s National Cheng Kung University has filed a suit against US tech giant Apple, claiming the company’s Siri intelligent assistant has infringed on two of its patents. AFP PHOTO / Mandy CHENG (Photo credit should read Mandy Cheng/AFP/GettyImages)2012 […]
As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, cofounder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward 40% and reach all-time highs. With platforms like Instagram, […]
and Showed Netflix Why The Streaming Wars Are Just Getting Started ‘The Morning Show’ may not be a hit with critics, but it’s winning both fans and award nominations. There have been plenty of critics who panned Apple’s new streaming service, TV+. Of course, this started long before anyone had any idea what might actually appear on […]
